Digital Music Front is first and foremost, a place for me to post my rants, raves and miscellaneous bitching about… well pretty much anything. Theoretically you might expect that the subject matter be somehow vaguely themed around digital music. You might also expect that I would update it reasonably often to make it worth your while coming back here… You keep on expecting, I will try not to disappoint… too much.

If you want to talk Big Picture, Digital Music Front was, supposedly, going to be a platform for independent digital musicians to promote themselves and their music. I use the term musician loosely, I sure as shit hardly qualify as one. Of course, that never happened, and may never happen. As much as I love the idea, I dont have the time or resources to dedicate to putting together something like that AND keeping it running. So for the mean time, the front remains a place for myself (and occasionally The Rockstar Philosopher) to post our endless tirades of bullshit and host whatever music we may deem good enough to unleash on the masses.

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Back in the beginning though, The Front was founded on the principle that music should be free, and its value is derived from the listener, not the creator. Something the big labels seem to have forgotten is that the true value of any product, be it music, make up or motors, is only as much as people are willing to pay. They have failed to understand and embrace the medium of network distribution, and thus they have doomed themselves to becoming ultimately irrelevant within the next few years. As they struggled to cling to their archaic business model of forcing consumers into physical stores to buy physical media, and at the same time try to tell us all that we don’t own the music we pay for, we can’t copy it to our computers or make back up copies, they have no one but themselves to blame for the devaluation of music. They who said we do not own what we have paid for…

As the Net evolves and bandwidth increases so do the opportunities to cut these glutinous leeches out of the distribution process entirely. Thanks to visionaries like Nine Inch Nails and Radiohead, musicians all over the world are realising they don’t need big record deals to get their music out there, that they can sell their art direct to their fans without a greedy record label keeping the larger chunk of revenue for themselves. The Net provides artists of all kinds with a way to distribute their works to a wider audience than any promoter could ever dream of promising.

Digital Music Front was to be a hub in the distribution network for electronic musicians all over the world, enabling artists to promote and distribute their work free of charge to anyone who is willing to listen. As an aspiring producer myself, I know I get the greatest value from knowing that other people are appreciating my work. Yeah OK, that doesn’t put food on the table, so the Front should also provides a means for supporters and fans to donate directly to the artists they love, to support them so that they can continue to produce great digital music.

–Sack The DJ